TKST LAW · ATLANTA, GEORGIA

TKST Law: a clearer brand and more website inquiries.

SEO, AEO, GEO, and web design brought the firm’s expertise, identity, and contact journey together.

From 12–15 to 200–205 annual form submissions.

NovaCore reports that the work increased inquiry volume while giving TKST a more distinctive and credible brand presence. These figures were supplied by NovaCore from its work with TKST. They describe form submissions, not verified qualified leads, retained clients, or revenue. The underlying annual reporting periods and spam-filtering methodology are not published here, and the contribution of each marketing channel has not been isolated.

The business: an Atlanta corporate defense firm.

Thomas Kennedy Sampson & Tompkins LLP serves businesses and institutions through corporate defense, business litigation, and related counsel. This case study focuses on tkstlaw.com, the firm’s corporate website. The goal was to make the firm’s positioning, people, capabilities, and inquiry process easier to understand.

Web design that makes the firm’s identity clear.

The website leads with Atlanta corporate defense and business litigation. A consistent visual identity, prominent attorney photography, and direct navigation connect the firm’s story to its capabilities. Visitors can move from an issue to a practice area, review attorney backgrounds, and choose a clear “Discuss your matter” next step.

Brand credibility is supported by specific people and information: named attorneys, practice descriptions, published affiliations and recognition, and consistent contact details. The design presents that evidence in a coherent experience rather than relying on generic claims of excellence.

SEO: connect services, location, and expertise.

The implementation uses a descriptive page title and canonical URL, clear headings, dedicated capability pages, and internal links to attorney biographies and relevant services. The homepage identifies the firm’s Atlanta location and Georgia focus. These elements help visitors and search engines understand which organization the site represents and what legal work it handles.

Structured data describes the firm as a LegalService and connects its name, website, phone, address, and service area with WebSite and WebPage information. This is an implementation detail, not a promise of a particular search appearance or ranking.

AEO: answer the questions that precede an inquiry.

The homepage directly addresses what matters TKST handles, whether it represents businesses outside Atlanta, and what someone should share in an initial inquiry. Concise answers and clear service categories help prospective clients determine fit before contacting the firm.

The inquiry guidance also explains that visitors should not send confidential information before the firm confirms representation. Useful answers should make the next step clearer while respecting the nature of legal intake.

GEO: make the firm easier to identify and reference.

Consistent organization details, attorney profiles, service explanations, and linked supporting pages give generative search systems clearer source material to retrieve and reference. The emphasis is on accurate, attributable information about the firm, not artificial repetitions of keywords.

No platform-specific AI recommendation gain is claimed in this case study. AI answers vary, and the reported submission increase does not establish that any particular AI platform caused an inquiry.

Protect the inquiry path and keep measuring quality.

Contact-form protection adds a hidden honeypot and server-side submission limits to reduce automated abuse. Public form tests displayed successful submission confirmations after those protections were enabled. Submission volume should still be reviewed alongside spam, duplicate inquiries, qualified opportunities, and retained matters.

The practical lesson is to connect discoverability, credible presentation, and a usable contact path. For a comparable project, start with an agreed baseline and track each stage separately.

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