FOUNDATION
Account and tracking setup
Configure campaigns, access, conversion actions, analytics, call tracking, forms, and lead-quality feedback.
GOOGLE ADS + LOCAL SERVICES ADS
Google Ads and Local Services Ads managed for qualified demand—not empty clicks.
NovaCore creates and manages Google Search, display, remarketing, and eligible Local Services Ads programs around business outcomes. Strategy connects campaign structure, intent, geography, offers, landing pages, conversion tracking, lead quality, and budget. Fees are custom quoted because competitive markets, service areas, account history, creative needs, and management intensity differ.
Custom scope · Custom strategy · Custom quote
INTENT
Keywords and service targeting
Map search intent, services, locations, match types, negatives, audiences, and Local Services Ads categories.
EXPERIENCE
Ads and landing pages
Align copy, offers, proof, extensions, location signals, and landing pages with each searcher's need.
MANAGEMENT
Budget and optimization
Control bids, budgets, search terms, placements, schedules, geography, creative tests, and lead quality.
SERVICE DETAILS
What are Google Ads and Local Services Ads?
Google Ads is an auction-based advertising platform that can place search, display, video, shopping, and other campaigns across Google properties. Local Services Ads, available only for eligible categories and locations, appear in a separate local lead format and may use calls or messages as the primary conversion. The platforms have different setup, eligibility, billing, ranking, and optimization mechanics.
Campaign creation and account structure
We translate services, margins, locations, capacity, and customer value into a campaign architecture. Work can include account configuration, keyword and query research, negative keywords, audience signals, ad copy, assets, extensions, service areas, schedules, budgets, bid strategies, landing-page recommendations, and conversion definitions. LSA setup can include profile alignment, service selection, documentation coordination, and lead-management processes where eligible.
Conversion tracking and lead quality
Clicks and platform-reported conversions are only intermediate signals. We implement or audit calls, forms, booking actions, analytics, attribution parameters, and CRM handoffs. When possible, offline outcomes such as qualified leads, appointments, estimates, sales, and revenue are returned to the advertising system so optimization reflects business value.
Ongoing management
Management includes search-term reviews, negative keyword expansion, bid and budget adjustments, geographic and schedule analysis, creative testing, landing-page alignment, LSA lead review, dispute workflows where available, and reporting. Results depend on market demand, competition, budget, website experience, sales response, and offer strength; NovaCore does not guarantee placement or lead volume.
COMMON QUESTIONS
Google Ads & LSA Management FAQs
Do you create new Google Ads accounts and campaigns?
Yes. We can build a new account structure or audit and rebuild an existing one while preserving useful historical data.
Can you manage Local Services Ads too?
Yes, for eligible business categories and service areas. Google controls eligibility, verification, ranking, and feature availability.
Are ad spend and management fees separate?
Typically yes. Media spend is paid directly to Google, while strategy, setup, creative, tracking, landing-page work, and ongoing management are scoped in a custom quote.
CUSTOM QUOTE
Build the right google ads & lsa management program for your goals.
Tell us about your audience, current setup, priorities, and timeline. We will recommend a practical scope and prepare a custom quote.